With the help of photographer Nick Meek, McCann and the Sony team created colorful and radiant shots of petals flooding the fields, streams, streets, and covering every rooftop of the Cordillera Central.
#VOLCANO 4K UHD VIDEO TV#
To achieve the effectiveness and performance of the TV line, the pixels to accommodate the 4K TV screen should be 8 million hence, the use of 8 million flower petals and leaves. The video aims to present the ultra-high-definition of the screen’s proficient color and sharp display efficiency. McCann used several wind machines to diffuse the petals and leaves near the Irazu Volcano and around the town, creating an incredible flower petal display in every pixel of the Sony 4K Ultra HD TV.ĭirector Jaron Albertin ensures that even though the editing team added some visual effects, most portion of the entire video advertisement is real. The creative team, together with the residents and locals of the village, took more than two weeks to gather 8 million flower petals, which weighs around 3.5 tons. McCann London, an international advertising agency, organized the beautiful display of flowers near Irazu Volcano in the Cordillera Central of Costa Rica. The bizarre and eye-catching view was part of SONY’s advertisement campaign for the new 4K Ultra HD TV line. But how would you imagine if suppose we tell you that one of Costa Rica’s volcano once exploded flower petals and leaves instead of lava? In 2013, a town in Costa Rica was flooded with eight million flower petals. Costa Rica is known for its tropical climate, beaches, wildlife, and memorable sceneries.
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